date:May 24, 2012
that products fortified with fatty acids, like omega-3 and omega-6, targeted at older consumers would prove extremely successful across the globe but in particular in Asian markets.
NPD in the functional food market has seen year-on-year growth, but products targeted at seniors remains in its infancy at the moment, he said.
In its infancy, a market is clearly going to grow a lot more, he added.
Consumer enthusiasm not fatigue
Unlike Europe, consumers in Asia have a strong desire to buy