date:May 24, 2012
also bring clear on-shelf brand and tier-differentiation and, while branding on bottles is usually limited to two labels, Tetra Pak cartons offer a 100% printing surface area, providing multiple branding opportunities, he added.
Fuel and haulage savings
For consumers, cartons provide a convenient, safe and environmentally-friendly alternative to glass bottles, Williamson said, since they were widely recyclable, lightweight, shatter-proof, easy to grip, store, pour and re-seal; cartons also s