date:May 24, 2012
ng rate of obesity in Mexico that was leading to increased concerns about health and interest in food alternatives such as snack bars.
According to Euromonitor, around a third of Mexicans over 15 are obese and this figure is forecast to rise to a staggering 46% by 2016.
The introduction of maltitol [sugar substitute] would help to overcome current health concerns regarding chocolate-based products. However, existing sugar free lines have not managed to make an impact in developed markets, le