date:Oct 29, 2012
mainstream media, preferring to rely on sports sponsorships, social media and word-of- mouth to secure its lead in the energy bar segment.
On the must try harder list, however, are a few confectionery companies which have not found success in extending their candy brands into the snack bar space, suggesting there is a line between snack bars and candy that cannot be crossed.
Says Fereday, Candy is perhaps too much of a challenge to the wholesome, active image of the snack bar, particularly