date:Oct 29, 2012
s account for more than one-third of sales, which grew at a 9% CAGR between 2007 and 2012.
Most of that explosive growth is attributable to just one maker, Clif Bar Company, says Fereday. Clif's socially conscious credentials, hip image, and emphasis on taste and quality ingredients have made their Clif, Luna and Mojo brands a hit with consumers and a market leader since 2008.
In the concentrated U.S. snack bar segment, three companies - General Mills, Kellogg's, and Clif Bar - own almost 6