date:Oct 29, 2012
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Flexibility in where and when to eat snack bars makes them attractive, relevant and convenient or today's consumers.
Increased snacking between meals creates more eating occasions - the USDA estimates that snacks now provide adults with about one-third of total daily calories.
Broad retail distribution - from delis, dollar stores, gas stations and grocery stores - encourages impulsive consumption, a key driver in many snack and candy purchases.
The U.S. market for snack bars