date:Oct 25, 2012
Belgian companies are mostly small- and medium-sized, with good quality products, but they take their time to enter a market, doing thorough research. In India, the biggest challenge is, you need to have a good product but no market distortion and distribution channels especially the cold chains for products like chocolates needs to be liberalised especially for multibrand retail and that shall boost business.
Darshit Shah, MD, Leonidas Fresh Belgian Chocolates Premium Pralines Pvt. Ltd, said,