date:May 23, 2012
vodka category.
Success for CEDC
She took the example of fast-growing brand Czysta de Luxe, which posted a sharp decline in Polish vodka market share in 2011 (just above 16.5%) from 2010 (20.5%).
At the same time, newly launched brand Zubrowka Biala a pure brand extension of Zubrowka saw considerable growth,she added.
Launched in November 2010, vodka group CEDC markets this vodka (pictured) upon the basis of an absolute purity and mild flavor, due to six rounds of distillation and the