date:May 23, 2012
Thats the conclusion drawn by Olga Murogava, Euromonitor research analyst, who warned in a company webcast that this lack of goodwill and name recognition ultimately held back sales.
It can be considered as a systemic problem within Russian vodka market the brands appear on the market and show high growth rates, but after a few years of success they decline, she said.
Murogava added that vodka producers across Eastern Europe as a whole (sales down 1% in 2011) faced other challenges in a ver