date:Oct 22, 2012
UK-based Betty Crocker Betty introduced two new products, Red Velvet Cake Mix and Cream Cheese Icing, and a revised range of its cookie and cupcake mix container.
The new packaging idea will give the brand a retro look,with the pencil drawing of a 1920's housewife, similar to its positioning which has used American female celebrities as ambassadors, reported the Food Drink Innovation Network.
The new packaging will also feature white polka dots on both the red and sky blue backgrounds along w