date:Oct 17, 2012
sumers, at 53%, followed by changing age structures at 27%.
Among the various categories of the market, potato chips held the largest market value of 36%, followed by nuts seeds 20%, processed snacks 15%, meat snacks 12%, popcorn 9%, ethnic/traditional snacks 6% and pretzels 2%.
Branded products held more than 70% of share in all the categories except in ethnic/traditional snacks and popcorn, where the private labels held 73% and 71% respectively.