date:Oct 16, 2012
expanding vertically by drilling down into every aspect of the fresh produce cold chain.
We provide a sensor system, but at the end of the day we're really selling management information, said Gordon. There's the hardware component for monitoring, but what we excel at is gathering information, analyzing that data and selling insights. The goal is to connect every agent in the process, from when the grower picks his crop to when a consumer buys that produce. Such a level of integration can be