date:May 22, 2012
The ACCC has said it is considering options to ensure greater clarity in labelling so that consumers are able to make informed purchasing decisions.
The authority issued two infringement notices totalling A$13,200 as it did not consider the firms product Oz Olio to be true extra virgin olive oil.
Rod Sims, chairman of the ACCC, said that the term extra virgin iswidely understood by consumers to mean a premium product.
Therefore,misleading extra virgin claims trick consumers into paying a prem