date:May 22, 2012
ion had contributed to its success.
Mallard said:Theres definitely been a consumer shift towards pork but Cranswick has also gained market share through its constant innovation. They have developed new lines such as pastry products, antipasti and air-dried UK hams and are always looking for new possibilities.
On a category basis, Cranswick reported 15% revenue growth in fresh pork and 6% in cooked meat. This supported by ongoing product innovation such as the launch of a range of air-dried ham