date:Oct 13, 2012
Vodka is the largest category within distilled spirits and it continues to grow due to its accessibility, mixability and range of offerings, according to a new report from Technomic. Constant product innovationespecially in the flavored segmentis driving both imported and domestic selections, infusing the category with excitement and intense competition.
According to Technomic's Special Trends in Adult Beverage (TAB) Report: Vodka Category Close-up, the flavored vodka category experienced a 23%