date:Oct 11, 2012
rowth Drivers
Tradition of gifting sweets
Shifting in consumer preference (from traditional mithai to chocolates)
Increasing awareness - demand for sugar-free and diet chocolates among consumers
Expansion potential due to lesser penetration
Rising income levels and rapid development in rural markets
However, there is a long way to go for the Indian chocolate industry. Increasing awareness, rising disposable income, shifting in Indian consumer preference, and rapid development in rural mar