date:Oct 09, 2012
selling flavored milk.
The timing corresponds with a major new initiative, introduced by the Milk Processor Education Program in March, that highlights chocolate milk as a sports recovery drink. The REFUEL | got chocolate milk? program highlights chocolate milk as a cornerstone of the after-workout rituals of some of the worlds best athletes, underscored with the tagline My After.
Without serving as an official sponsor of the 2012 Summer Olympics, MilkPEP took advantage of the games as Olympic