date:Sep 28, 2012
fat, rather than OK taste and no fat.
The new packaging and ad campaign for the product, which has about 120 calories and 4.5 grams of fat compared with 150 calories and 8 grams of fat in regular Dreyer's mint chocolate chip, has the tagline 1/2 the Fat, 1/3 Fewer Calories than Regular Ice cream. (The company acknowledges that 4.5 grams of fat is not quite half of 8 grams of fat, but Dreyer's/Edy's brand manager Jen Eiseman says the marketing campaign took a the liberty of rounding in order to