date:Sep 28, 2012
oil than the continuous frying process for regular chips, introduced Applewood Smoked BBQ and Sun-Dried Tomato and Parmesan.
The company says it was able to lower the calories and fat without sacrificing taste: Regular Kettle Cooked chips have 160 calories and 9 grams of fat, while the reduced-fat versions have 130 calories and 6 grams of fat.
The strategy behind mid-calorie offerings is finding the happy space between zero fat and regular products, says Tony Matta, vice president of marketing