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General Mills looks to tap cereal and snacks potential in BRIC countries and beyond
date:May 21, 2012
ey, said Mulligan. Weve been in these markets for more than a decade and have a great base to build from.


He said what really excited General Mills was that more than half of todays cereal consumption happens in just four countries: The US and Canada, the UK and Australia, which make up only 6% of the worlds population.


For the remaining 94% of consumers, cereal eating per capita is still quite low. With rising consumer demand for health and convenience foods and with growing interest in dai

03/07 00:17