date:Sep 28, 2012
eir brands and are hungry for new ways to explore and display their creativity and individuality.
Of course, CPG brands have always sought to pull off the trick of convincing us that purchasing their products offers us a unique way to express our individuality.
However, with more limited editions (Doritos mystery flavors), multiple packaging variants (iD is packed in 18 different designs from emerging artists), engaging with consumers from the get go (vote online for your favorite flavor), and