date:Sep 28, 2012
ded rather than define themselves with a single identity, says Kraft, which has also developed Artcade (new online games teens can play on iD's Facebook page that promise to deliver a mind-blowing, totally unique arcade experience).
Today's teens are looking for an emotional connection with brands
Feeling old yet?
Well get with the scene, not with the herd, says Stephanie Wilkes, vice president NA Confections, Kraft Foods: Today's teens are really looking for that emotional connection with th