date:Sep 28, 2012
What do teenagers want? Kraft, which has just launched a gum targeting this demographic, believes it has the answer.
I quote from a press release about the launch of iDgum: Todays teens are seeking inspiration to discover and explore their multiple passions, and by embodying a kinda mentality (kinda more than gum, kinda amazing), this gum [iD] is designed to accompany them on that journey.
So there you have it (kinda).
Teenagers believe it's better to explore individuality by staying open-min