date:Sep 28, 2012
testing demand for Rev7 in the US in a bid to secure a licensing deal with established players.
Its Rev7 product is a sugar-free chewing gum that uses sorbitol and xylitol as sweeteners that degrades between two to three months in drains and less than two years on pavements.
The gum market leader Wrigley and the number two player Kraft Foods (soon to be Mondelez International) are looking to introduce less sticky gums that bio-degrade faster and are friendlier to the environment amid pressure