date:Sep 27, 2012
US-based cereal producer Kellogg has opened the worlds first Tweet shop in London, UK, where consumers pay by Tweet instead of money, as a part of its plan to promote its Special K brand Cracker Crisps.
The Tweet Shop encourages consumers to pay for a packet of Special K Cracker Crisps by sharing a message about the snack range on Twitter, an online social networking service and microblogging service.
It is staffed by women in red dresses, representing the Special K brand, who check each custo