date:Sep 21, 2012
roup and Symphony IRI, Wilson said that young adults aged 18-34 were the primary gum consumers and accounted for 30% of all US gum eating occasions.
Important teen market
Teens made up only 14% of eating occasions; however they represent just 7% of the US population, meaning they are eating more.
Teens are critically important to the gum category. They are having double their fair share of gum, said Wilson.
Teens, if you can get them in early, thats an opportunity, he continued.
Teenage gi