date:Sep 21, 2012
real nutritional benefits, so its no wonder that better for you snacks are the fastest growing segment in the category.
Retail sales in this [better for you snacking] category grew 6% in fiscal 2012 to reach nearly $30bn and we see plenty of room for continued growth.
Today, the grain snack bar category generates $3bn in retail sales and its growing at a 5% annual rate. Our sales are well outpacing the category driving solid market share gains for us.
Our dollar share of the category has in