date:Sep 20, 2023
in the Chinese food and beverage industry.
In a significant milestone, Luckin Coffee surpassed Starbucks in 2023 to become the largest coffee chain brand in the country. This achievement underscores the company's approach and its ability to resonate with the changing preferences of Chinese consumers.
Being tired of what they perceive as the old-fashioned drinking culture, Chinese Gen Z consumers increasingly explore alternatives to traditional alcoholic drinks. This includes low- and no-alc