date:Sep 20, 2023
, 5.42 million cups of the unique drink were sold on the first day of its launch, with the sales of the single product topping RMB 100 million (about US$13.9 million), setting a new sales record for the coffee chain.
The product quickly became one of the most-discussed topics on multiple Chinese social media platforms, with hashtags related to the limited-edition drink racking up tens of millions of views on the popular Weibo and Red (Xiaohongshu).
Shifting drinking culture
Moutai, often hail