date:Jul 24, 2023
Pot Noodle is trialling a change in the way it makes its pots, moving from plastic to recyclable, FSC-certified paper. This new design is said to be the biggest innovation in its packaging since the brand launched over 40 years ago.
The new paper pot has launched exclusively in retailer Tesco, with an initial stock of 500,000 of the brands most popular flavour, Chicken Mushroom.
The trial will be used to gain shopper feedback and, if its successful, the aim is to switch the full Pot Noodle ra