date:Jul 19, 2023
OP Zuccarella, a cooperative specialized in growing and selling strawberries and citrus fruits, has launched a new brand to commercialize a wide range of oranges from Basilicata, Italy's fourth-largest citrus-growing region after Sicily, Calabria and Apulia.
Lucano, the name of our new brand, is actually a word designating a native of Basilicata, which clearly indicates the origin of oranges, one of the most cultivated crops in our region, says Luca Zuccarella, commercial manager of the coopera