date:Jul 06, 2023
gul Ozcan, marketing manager of sweetness and texture at Cargill.
Super indulgence and super prices
As the demand for desserts and ice cream grows, so does the innovation and artistry of their creators, who constantly challenge themselves to craft new flavors, shapes and experiences for their customers.
In the ice cream category, there are many new smaller companies, and many new novelties are launched each year as people seek variety. One trend weve noticed is the rise of super indulgence ice