date:May 08, 2023
initial three-year investment of 35 million to drive product innovation and reformulation. Non-HFSS snacks now account for 15% of Walkers overall sales, and portions of 100 calories or less account for a further 15% of sales. Two-thirds of all new products launched last year were not classified as HFSS.
A major step towards this progress was the launch of Walkers 45% Less Salt, the businesss first potato crisp to not be classified as high in fat, salt or sugar. Despite only launching last year