date:Jul 19, 2022
r no artificial working with consumers.
The popularity of these types of claims especially sugar-reduction have been amplified by COVID-19, building on the clean eating trends weve been tracking for several years, notes Saunders.
Products with these on-pack labels are often perceived as less processed and more healthful she continues. That aligns with the demands of todays more health-conscious consumers, who are seeking to manage their health and wellness goals through food and beverage cho