date:Jul 19, 2022
e prioritizing low sugar content over sweeteners.
Sixty-two percent of consumers report they are likely to check the amount of sugar before purchasing a new product, highlights the business.
The study, which included 1,200 US grocery shoppers, found that consumer sugar-reduction journeys are ongoing, laying the insights for future product innovation in the business, according to Cargill.
The study also presented evidence that sweetener claims to influence purchases, with words like natural o