date:Jul 12, 2022
g the gummy trend in the DACH region.
Vegan and free from ranges (additives) using herb extracts, natural ingredients, plant-based sweeteners and animal-shaped launches are also key in the region.
Rising concerns over high sugar intake and oral health hamper NPD in the lollipop category, while vitamin-enriched options infused with real fruit juice and recyclable packaging are aiding NPD. Marshmallows with a crispy wafer base or a filled center are fueling NPD in DACH.
According to Innova, la