date:Jan 14, 2022
se they thought it was safe to eat (44%) and for health reasons (39%) or environmental or sustainability (36%) reasons. The biggest barrier to trying plant-based proteins was preference for traditional meats (36%).
Around a third (34%) were willing to try lab grown meat and just over a quarter (26%) willing to try edible insects. Environmental and sustainability were the most common reasons for trying lab-grown meat (40%) and edible insects (31%).
Respondents who were unwilling to try any of the