date:Jul 30, 2021
The 2018 Whole Grains Consumer Insights Survey found that 12 percent of consumers chose whole grain options for sustainability. In 2021, this number rose to 19 percent of consumers that say sustainability is a factor in choosing whole grains.
Among Gen Z and Millennial consumers, this is an even stronger motivator, with 26 percent citing sustainability in their decision-making.
Forty percent of plant-based eaters those who follow a vegan, vegetarian, pescatarian or plant-based diet say they