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Survey reveals half of US consumers increased whole grain intake in past 5 years
date:Jul 30, 2021
g.
They nearly always choose whole grain options.
Their whole grain intake has increased in the last ?ve years.

This may indicate that people are di?erentiating based on the nutritional quality of di?erent carbohydrate sources and gravitating toward higher quality carbs, like whole grains.

Sustainable and plant-based drivers
Two-thirds of consumers consider whole grains to be sustainable and environmentally friendly. And sustainability is increasingly a factor in purchasing decisions.

03/06 16:55