date:Jul 30, 2021
consider the ?avor of whole grains to be a bene?t (38 percent) rather than a barrier (33 percent) in choosing whole grain foods.
The percentage of those who cite taste as a barrier has fallen signi?cantly since the Oldways Whole Grains Councils last survey in 2018. In 2018, 42 percent said taste was a barrier, dropping to 33 percent of respondents in 2021.
These findings suggest that with increased exposure to whole grains, consumers may come to appreciate their nuttier, more robust ?a