date:May 24, 2021
o the food and beverage space, too.
While time-tested vitamins topped the list, we found consumers are also paying attention to newer entrants to the immune space, including postbiotics, she says.
While postbiotics have only gained traction within the supplement industry in the last few years, Cargill found about one third of consumers already recognize that these ingredients can help support a healthy gut and immune system. This suggests huge potential for this emerging market segment, argue