date:Sep 14, 2012
He added that price increases from all the major players had made gum too expensive, making it less accessible to teens and young adults.
Turning the tide with gum
To turn the tide, Mondelez will step-up its marketing aimed at mid-teens and, lower its gum prices and introduce value offers with smaller packs to improve accessibility and frequency.
We see on-going opportunities also to trade up consumers to larger packs,added Cali.
He said that large packs were growing in the US and were up 1