date:Feb 24, 2021
In particular, sugar reduction has been successful in ice cream, with an emphasis on bolder on-pack calorie counts. Earlier this month, for instance, Swedish brand Nicks scooped up US$30 million in financing for its sugar-free frosty treats made with EPG, a patented fat replacer that gives the ice cream great taste and texture despite being low-calorie.
Several brands, such as Halo Top, have established themselves firmly on a low sugar platform, says Lu Ann Williams, global insights director