date:Dec 17, 2020
ture and personify the vibrant use of colour and hyper-real natural ingredient photography.
The packaging has undergone a clear hierarchical change, with bigger titles, bigger product and heightened logo prominence creating a more impactful on-shelf experience.
Each product category is also now designated by colour, creating visually striking brand blocks within freezers, and the new packaging will include QR codes on the back of packs.
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