date:Oct 28, 2020
cts, soft drinks and snacks, which are the top market categories for clean label claims in 2019.
The shifting industry is seeing in food and beverages is from a focus on mainly health-driven factors, with natural, no additives, nothing artificial and organic as key claims on-pack, to clean label also including ethical and environmental factors over time.
There are also increased claims relating to human and animal welfare, with an increased focus on supply chain transparency, plant-powered nu