date:Oct 28, 2020
Clean label standards are moving beyond the substitution of artificial additives or the removal of controversial ingredients. Its also about offering transparency and authenticity to reassure consumers and win their trust. According to Eurial IN, the European clean label market is booming, with increasing numbers of new product launches carrying a clean label claim.
Common questions often raised in the clean label sectors are; What is clean label? What does it mean to consumers? What does a pro