date:Oct 26, 2020
lurring. Even MMs has tapped into the space with a protein bar featuring its signature hard-coated chocolate.
Innova Market Insights reports that soft drinks is the fastest-growing category of food and beverage launches tracked with a sports nutrition/recovery claim (Global, CAGR 2015-2019). This shows strong potential for high-protein beverages in the mainstream.
Theres obvious appeal for active consumers, but more mainstream audiences too. On-the-go fortified and functional beverages are