date:Feb 26, 2020
of pladis UK Ireland.
99.1% of all households in the UK buy biscuits and McVities continues to be the number one biscuit brand in the UK, so we know that if we are to truly help the nation lead healthier lives, we need to take sugar out of our biggest-selling biscuits.
However, we have an incredibly loyal fan base who have grown up eating our biscuits, so if they no longer liked the taste then the whole programme would fail.
By testing our new lower-sugar biscuits with hundreds of consumers