date:Sep 12, 2012
ries with pronounced declines in developed markets.
Gum did grow in developing markets for Kraft, but at a slower rate than other categories such as chocolate.
Gum in the Mondelez set-up
Next month, Krafts gum operation will form part of a 'candy gum' unit in the spun-off global snacks company Mondelz International.
The candy gum segment will be led by Jim Cali, who was the head of the candy and gum segment for Cadbury before it was acquired by Kraft in 2010.