date:Sep 11, 2012
bly platform has reinvigorated aerated tablets with its playful moulded design, said Puri.
Kraft launched Dairy Milk Bubbly in UK in February this year and has made a 4 point share gain by outselling rivals such as Nettles Aero bar, said Puri.
The Bubbly bar recently launched in South Africa and Kraft has introduced aerated varieties to other power brands such as Milka Lufle in Germany and Austria and France and Lacta Bubbly in Brazil.
Mondelez plans to have bubbly products in 20 major market